Cannactiva SL is a pioneering brand dedicated to providing high-quality cannabis and CBD products with a deep commitment to wellness. From growing organic cannabis plants to producing premium CBD offerings, Cannactiva ensures every step is handled with care and precision. At its core, Cannactiva values its customer relationships, treating clients like extended family and delivering exceptional service that prioritizes their well-being. The company’s philosophy of combining passion for the cannabis plant with sustainable practices sets it apart in the industry.

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Challenge

Cannactiva's growing customer base and its expanding range of CBD products created logistical challenges that impacted two key areas of the business: managing COD (Cash on Delivery) orders and efficiently handling customer complaints about product quality or missing items.

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1. COD Orders and Invoice Management

  

Cannactiva received COD orders daily from its shipping partners, but the process of matching the COD list with existing orders in their Odoo system was cumbersome. Each day, the shipping company would email a list of delivered COD orders, which needed to be reconciled with Cannactiva’s database. A mismatch in orders or missing records resulted in significant delays and manual intervention by the support team.

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2. Handling Customer Complaints via HelpDesk 

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Cannactiva aimed to streamline its process for addressing customer complaints regarding missing or defective products. Manually transferring data between the HelpDesk system, delivery team, and stock management led to inefficiencies and the potential for errors.

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Solutions Implemented by Vraja Technologies

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To overcome these operational challenges, Cannactiva partnered with Vraja Technologies for a seamless integration with Odoo. Two major functionalities were implemented to address their needs:

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1. Automatic Extraction of COD Order Attachments to Odoo

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Cannactiva aimed to streamline its process for addressing customer complaints regarding missing or defective products. Manually transferring data between the HelpDesk system, delivery team, and stock management led to inefficiencies and the potential for errors.

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 - Order Matching:The COD orders received via email are cross-referenced with the orders stored in Odoo.

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   - Automated Invoice Creation: If the order matches, an invoice is automatically generated in Odoo, which helps accelerate the invoicing and delivery process.

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   - Error Handling: In case of a mismatch, a detailed log is created, which is forwarded to the support team for resolution. This proactive error handling ensures that discrepancies are managed efficiently.

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The automation of this previously manual process has reduced human error, improved speed in invoice creation, and allowed Cannactiva’s team to focus on delivering high-quality service to their customers.

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2. Integrated HelpDesk for Efficient Complaint Handling

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   Vraja Technologies implemented a custom HelpDesk feature within Odoo that connects complaint tickets with delivery and stock management systems. This feature allows the Cannactiva team to quickly respond to customer complaints about missing or defective products. Here’s how it works:

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 - Ticket Generation:When a customer submits a complaint regarding missing or improper products, a ticket is created in the HelpDesk.

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 - Seamless Delivery Coordination:Instead of switching between different systems, the delivery team is automatically assigned a new expedition to transfer replacement products to the customer.

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 - Data Interconnection:The ticket, transfer, and delivery process are all interconnected within Odoo, eliminating the need to manually move between screens and systems. This reduces response times and ensures smooth coordination between different teams.

 

Impact and Results

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The implementation of these two functionalities has transformed Cannactiva’s operational efficiency in the following ways:

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Time Savings: The automated email extraction and matching process has reduced manual effort and saved significant time in managing COD orders.

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Improved Accuracy:The automated invoice creation and error-logging process have minimized discrepancies and improved accuracy in financial tracking.

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Enhanced Customer Service: With the HelpDesk feature, Cannactiva’s customer support team can now resolve complaints more quickly, offering better service to their customers.

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Seamless Internal Coordination: The integrated systems have streamlined internal processes, ensuring that different teams (support, delivery, stock management) can collaborate more effectively.

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Conclusion

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Through its collaboration with Vraja Technologies, Cannactiva has enhanced its operational efficiency and customer service. By automating key processes in Odoo and integrating systems like the HelpDesk, Cannactiva can now focus more on what they do best—delivering high-quality, sustainable cannabis and CBD products to their customers. 

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The improved workflow has allowed them to grow their business without compromising on customer satisfaction.

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Vraja Technologies remains committed to supporting Cannactiva’s continued growth by offering innovative and scalable Odoo Customizations and Odoo Implementation that align with their business vision.

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Hire Odoo Developers from Vraja Technologies to transform your business from website to customer delivery.