Global retail e-commerce sales are expected to reach $8.1 trillion by 2026, according to Statista study.
Online buyers should rejoice since increased sales also increase competition. More and better options should be available to buyers.
More competition means more complication for internet retailers. They'll probably need to put in more effort to get noticed by prospective clients. Additionally, as a result of their abundance of options, consumers' expectations are probably going to rise. Retailers need to meet them to succeed.
How to attract website visitors?
To keep engaging visitors and turning them into consumers is harder than ever in the cutthroat world of e-commerce today. Odoo's Sales Boost Pop-Up may improve user engagement and boost sales to completely change the way your store performs. This dynamic tool can improve your company in the following ways:
Why Pop-up Matters in 2024?
A popup is a little window or banner that appears while you are on a website and cannot be avoided.
Clicking it will take you to another page, where you can complete a form or join up. Over time, popups have evolved into a commonplace advertising strategy, despite the fact that some people may find them annoying.
These little windows or banners help businesses boost their consumer base, drive traffic, and gather information. They even come with encouraging pop-up statistics to back them up.
Presenting the Sales Boost Pop-Up: Your Secret to Higher Conversion Rates!
The purpose of the Sales Boost Pop-Up is to draw in visitors and convert their enthusiasm into tangible sales. This elegant, adaptable feature is more than just another pop-up; it's a useful tool for improving the efficiency of your online store.
1. Gather Data for New Visitors
By providing personalized messaging and incentives, the Sales Boost Pop-Up efficiently engages visitors who are not returning. By gathering important information, such email addresses and surfing patterns, you can create a useful customer database for upcoming marketing campaigns. In order to target visitors with individualized offers and learn about their interests, this first interaction is essential.
2. Start the Purchase Journey for Customers
Setting Off the Sales Alert - A timely pop-up can initiate a customer's purchasing process. You can assist visitors in making their first purchase by providing them with relevant discounts, product recommendations, or time-limited deals. This proactive strategy aids in transforming inactive browsers into engaged customers.
3. Boost Immediate Sales
The Sales Boost Pop-Up's capacity to generate immediate sales is among its most potent attributes. You can convey a feeling of exclusivity and urgency by making eye-catching offers or by showcasing recent purchase activity. This can encourage customers to decide what to buy right away, increasing your store's sales right away.
4. Raise the Conversion Rate at Checkout
In e-commerce, abandoned carts are a regular problem. This is addressed by the Sales Boost Pop-Up, which offers incentives or reminds users of abandoned carts when they are checking out. You can lower cart abandonment and dramatically boost your checkout conversion rate by lowering friction and providing extra value.
5. Cross-selling and Upselling Items
Make the most out of every transaction by strategically cross- and up-selling. Based on the customer's browsing history or the contents of their basket at the moment, the Sales Boost Pop-Up can suggest upgrades or complementary products. This raises the average order value while also improving the shopping experience.
6. Boost Client Retention
Positive experiences and individualized connections are the foundation of a loyal customer base. Through customized incentives and messaging, the Sales Boost Pop-Up encourages visitors to stay loyal. Making clients feel important and understood will promote recurring business and enduring loyalty.
Pop-Up E-Commerce Best Practices
The following are some recommended practices for e-commerce firms using pop-ups in their stores:
1. Make pop-ups worthwhile.
2. Make them short and have a clear objective.
3. Make an eye-catching picture
4. Pop-up timing is important.
5. Make an intuitive pop-up
6. Appropriate for mobile devices
7. Permit users to quickly close pop-up windows
8. Make things urgent to motivate people to act
Vraja Technologies’ E-commerce Sale Boost Pop-up
Vraja Technologies has built up this E-commerce Sale Pop-up on the Odoo App Store for increasing sales and increasing conversion rates of the online store visitors. The application can be helpful to the users for not only increasing the sales but also helping them to attract the audience.
The average pop-up has an 11% conversion rate, while the best reach 42.5%. On average, popups lead more than 10% of website visitors to conversion.
Feel free to contact our team for more information on the application, the team is there to help you out. You can also drop us at support@vrajatechnologies.com.